Shopify offers a comprehensive e-commerce platform that helps to start, grow and manage a business. With Shopify, not only large corporations but also small and medium-sized retailers can create online shops and use them to market and sell their products. “1,700,000 retailers worldwide rely on Shopify“. Of course, this also means a lot of competition. It is therefore particularly important to stand out from the crowd. A product presentation with augmented reality for Shopify (AR) is ideal for this.
Why should I use AR for Shopify?
AR allows the customer to place the product virtually in their own environment. The product is literally brought to life. This has numerous advantages:
Visualisation experience for customers
An attractive-looking shop entices customers to enter. It’s the same with an online shop. Augmented reality attracts attention and makes potential customers curious to discover the product. This can also generate numerous new customers. AR offers an interactive experience for the customer, as they can place the product virtually in their own environment and thus immediately come into contact with it and engage with it in depth. Your own environment thus becomes a personal showroom.
Greater customer loyalty and increased customer confidence
The AR visualisation gives the customer a realistic image of the product, which they can view in every detail. This allows him to assess whether the product matches his style. In addition to the appearance, the dimensions of the product are of course also decisive. The virtual placement in the room allows the customer to see whether the product actually fits in their room. The customer can be sure that the product they have purchased meets their expectations. Greater trust leads to increased customer loyalty and repeat purchases.
Lower response rates
Many customers return products because they do not match the description on the Internet. To avoid returns, it is crucial that the delivered product meets the customer’s requirements and expectations. The product description should therefore be very precise in advance. However, some functions are difficult to explain with a description or static display. A detailed 3D model provides clarity here. The customer is informed and can make an informed purchase decision, which significantly reduces returns.
Higher conversion rate
Studies estimate that conversion rates for customers who engage with AR increase by 90% compared to those who do not. Shopify cites even more impressive figures here: “We’ve already seen preliminary signs of this – on some Shopify product pages, 3D models in augmented reality have increased conversion rates by up to 250%.”
Augmented Reality für Shopify umsetzen
Möchte ich nun eine AR Kampagne mit Shopify umsetzen, wird zunächst ein geeignetes 3D Modell benötigt. Damit die Medien korrekt angezeigt werden, müssen sie die notwendigen Spezifikationen erfüllen und natürlich von hoher Qualität sein. Daher ist es im ersten Schritt nötig ein 3D Modell zu erstellen, das den Anforderungen entspricht. Dieses kann dann in Shopify integriert werden.
3D Modelle mit Mazing erstellen
Woher bekommen Unternehmen nun die für die Erstellung einer solchen Kampagne nötigen 3D Modelle? Eine hochwertige und dabei günstige Lösung bietet hier Mazing. Mit Mazing können 3D Modelle ganz einfach erstellt werden. Unsere 3D-Spezialisten erschaffen eine optimierte virtuelle Abbildung Ihres Produktes auf höchstem Niveau und benötigen hierfür lediglich einfache Fotos als Vorlage – es sind keine Profi-Aufnahmen nötig. Alternativ kann eine Erstellung auch über CAD Modelle, Maßskizzen oder 3D Scans erfolgen. Die fertigen Modelle sind perfekt für Anwendungen wie Shopify geeignet.
3D Modelle mit Plugin in Shopify integrieren
Mazing bietet zum Beispiel eine sehr einfache Lösung, die 3D / AR Anwendung direkt auf Shopify zu integrieren. Einmal installiert, erscheinen auf der Produktseite zwei Buttons. Der 3D Button, wie der Name schon sagt, öffnet die 3D Ansicht, der AR Button einen QR Code am Desktop bzw. direkt die Kamera von Smartphone oder Tablet.
Wir haben mehrere Integrationen getestet um die effektivste Einbettung zu definieren. Die Integration zweier Buttons wie illustriert erhöht die Konversionsrate am Signifikantesten, lenkt allerdings nicht vom Warenkorb ab.
Um AR in Shopify zu integrieren, muss als erstes das MAZING AR Plugin aus dem Shopify App Store geladen werden. Die Installation ist völlig kostenlos und kann sogar 7 Tage gratis getestet werden. Hier gehts zum Installationsguide.
Falls Du dabei Unterstützung benötigst, integrieren wir das Plugin völlig kostenlos auf Deinem Shopify Store innerhalb 30 Minuten.
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Fazit
AR is becoming increasingly important in online retail. According to a 2019 study by Google, 66% of respondents are interested in using AR for their purchasing decisions. This need can be met very well with augmented reality for Shopify. Online shops face the challenge that customers cannot experience a product to the same extent as in a physical shop. This problem can at least be minimised with AR. If the online shop is designed aesthetically and practically with the help of Shopify and Mazing, this will certainly lead to more sales.
