Augmented Reality and 3D models as an innovative experience. In this article, we look at the development of this technology and how it can be used today.
What is WebAR?
WebAR is the display of 3D objects in a web browser such as Chrome Firefox or Safari and enables smartphone users to experience augmented reality in the simplest possible way. The special feature, many users now shy away from installing new applications on their smartphones. With WebAR, this hurdle is overcome in that the 3D model is displayed directly on a website or integrated into a web shop or accessed via a QR code. Currently, WebAR offers somewhat limited functionality compared to an AR app. But it contains the essential elements to transform the customer experience or to make a website more interactive. The main functions are divided into two groups, target tracking - where the 3D model is placed on a target object - and surface tracking - where an object is placed in 3D space.
influence and added value
Conventional augmented reality applications are already widespread and have created added value for users in many areas. The ease of use gives WebAR a great opportunity to become as popular as applications or even to replace them, thereby increasing the number of customers. The adaptation of this technology can already be seen very well from the developments of various industry giants.
The pioneer Google offers AR for search queries on the web. When searching for a shark, for example, an animated version of the animal can be admired as a 3D model or placed in a real environment. Nike is working on virtually trying on deceptively real 3D models of a pair of shoes to support the purchase decision. Ikea offers customers to place pieces of furniture at home with original dimensions and Samsonite even offers a 3D application with a configurator.
E-Commerce and Advertising. The Mazing's WebAR solution takes e-commerce and mobile shopping to the next level. From a marketing point of view, WebAR offers a new platform for innovative advertising campaigns. From the customer's point of view, better purchasing decisions can be made when they can view a product from all angles and even try it themselves.
Education. Applying WebAR in the educational process can be a great way to engage students in the classroom and make the whole educational process more interactive and exciting. To illustrate the human anatomy, for example, true-to-the-original 3D models are created to make the functioning of the body "tangible". Mazing has already implemented a number of projects in this direction and has received very positive feedback from students.
Entertainment. For example, Sony Pictures developed a WebAR application with voice interactions and an exciting 3D adventure to promote the film Jumanji.
business. One of the uses of WebAR in the business environment is AR business cards. With the scan of a QR code, an interactive map appears on the screen of your smartphone. This turns an apparently minimalist map into an experience with 3D models and videos. From there, you can navigate through the person's social media, email, etc.
Mazing WebAR Analytics also allows us to track some important metrics: how many people used the QR code, how long the model was viewed, or, for example, which model actually led to the purchase decision.
Future of WebAR
WebAR will soon become mainstream and replace apps. The best thing about WebAR is that it's an extremely easy way to augment reality with valuable information and make purchasing decisions easier. At the same time, big players have recognized the potential for augmented reality in their platforms, Facebook, Instagram and Snapchat have adapted AR. More about this in our Instagram Filter Blog