Augmented reality for garden furniture
Efficient sales talks through optimized imagination
Service:
- 3D data management
- Web Augmented Reality
- Interactive 3D Viewer
- Website Integration
- Use in direct sales and at business appointments
Melanie Jeitschko
Meho Design Accountmanager
The German company “Meho Design” offers unique garden furniture and garden accessories in its range. From benches, loungers and tables to privacy screens, fence systems and wooden and plant shelves, everything is included.
Meho Design set themselves the goal of offering their customers a certain exclusivity. They therefore decided to incorporate the constantly evolving technology of Web Augmented Reality (Web AR) for garden furniture into their processes and systems. This involves business appointments, sales meetings, direct sales and the existing online store.
Meho already had its own 3D models, from which it worked with Mazing GmbH to maximize their potential. 3D models can be used for many different functions, including a 3D viewer and web AR – Meho Design also uses these tools.
The accompanying quality of these functions brings many advantages for marketing and sales processes. It enables a unique product presentation and improved visualization of Meho Design products in the target group’s premises.
“The function is really good, people are enthusiastic when they see it and try it out. I use it in direct sales and when I meet business partners. Uploading our 3D models and integrating them into the website was quick and efficient,” says the CEO of Meho Design, Jörg Steimle.
This case study shows how the cooperation between Meho Design and Mazing GmbH has affected the company and what results it has brought.
49
More sales in sales meetings
37
Less time required due to better imagination
52
Higher conversion rates
Meho design and augmented reality for garden furniture: the most important takeaways
- Exploiting the potential of existing 3D models:
Meho Design already had its own 3D models before using Web AR and 3D viewers. All the new technological innovations gave the company the idea that these models could be utilized much better. Together with Mazing GmbH, this idea has become a reality. Meho is now taking advantage of the opportunities presented by the existing 3D models and is one of the innovators in its sector. - More efficient business meetings:
The CEO of Meho Design reports that he uses the Web AR function for business meetings and direct sales. This works very well because the other person gets a better idea of Meho’s products. Business partners can test it live in their environment and view it from any angle. - Minimizing the time required:
As we all know, pictures say more than 1,000 words. So what must it be like with 3D models and web AR? These innovations definitely ensure that certain products require less explanation. You don’t have to explain what dimensions it has or in which environment it fits best. You simply click on the “View in room” button and everything is clear to you. The product is displayed in real size in your own room and customers can see within seconds which garden furniture is suitable for their requirements. - Optimized conversion rates:
The additional buttons and functions offered on the Meho Design website result in better conversion rates. Customers are more confident when they can test the products before buying and are more likely to complete the purchase. This in turn ensures fewer returns and satisfied customers for Meho. - Increase in sales figures:
Higher sales figures go hand in hand with conversion rates and fewer returns. Sales in Meho’s sales conversations have increased by 49%, allowing the company to grow further and more sustainably.
Summary
Meho Design offers unique garden furniture and accessories and integrates web augmented reality for garden furniture into its business processes.
Together with Mazing GmbH, Meho maximized the potential of its 3D models, which are now used for 3D viewers and web AR. These technologies improve product visualization and the customer’s imagination.
CEO Jörg Steimle successfully uses Web AR for business appointments and in direct sales, which leads to more efficient appointments, less need for explanations and increasing sales figures.
The Web AR function allows customers to see products in real size in their room, which increases purchase security and reduces returns.
