Augmented reality for industrial products

WebAR success story: AHProfi

The result

„Mazing hat uns geholfen uns vom Mitbewerb abzuheben und in die erweiterte Realität zu geh”Mazing has helped us stand out from the competition and move into augmented realityen. AR is not just a tool, but a completely new shopping experience for our customers” – Jan Prokop, CMO AHProfi sro

Industrial products such as workshop equipment in 3D and augmented reality

The decision-making process for buying products like those from AHProfi is often long and depends on various factors. AR Industrial Products is the solution to some of these factors.

Die Frage ob das Modell von der Größe in die Werkstatt passt wird sofort beantwortet. Customers are often unsure whether a model fits, especially when buying online. Potential AHprofi customers can now place the product in their own room quickly and easily with just one click.

The tool is also used for customer appointments, whether online or in person. The feature usually impresses the future customer immediately and emphasises AHProfi as an innovative company.

Augmented reality is now being used more and more in the industrial sector. Our project with SoftTie also demonstrates the effectiveness of this technology.




Higher completion rate when AR is used


Higher completion rate with virtual product presentation

The revolution in the industrial sector

Selling large and bulky products often involves a lot of effort. The sales process is long and every hour costs a company a lot of money. Marketing expenditure is also high for industrial companies as there is a lot of competition. Every click on the website must therefore be utilised in the best possible way.

The popularity of augmented reality in various industries has seen an incredible growth of almost 20% CAGR due to its rapid adoption in the machinery, manufacturing and automotive industries in recent years. Companies can continue to expect stronger growth through the use of AR industrial products as development intensifies, which is a major development not only for large-scale industry, but also for small and medium-sized enterprises.