3D models and configurator

Scalable creation of assets and display as a configurator

Use of the mazing platform for:

  • Creation of cut-outs with decoration
  • Combination of product group in one environment
  • Creation of backgrounds
Markus Höfner

Markus Höfner

Scapa Account Manager

At Mazing, we support furniture manufacturers in creating high-quality product visualizations efficiently and scalably. This case study shows how Scapa Home uses AI lifestyle images for furniture manufacturers to significantly accelerate marketing, campaigns and product communication – without traditional photo shoots or elaborate renderings.

Initial situation: Why AI lifestyle images are becoming increasingly relevant for furniture manufacturers

Furniture brands today face increasing demands for visual content:

  • High demand for lifestyle and silo images for online stores, campaigns and social media

  • Long production times due to photo shoots, set construction and post-production

  • High costs with frequently changing collections

  • Lack of flexibility for new visual worlds, markets and formats

At Scapa Home, too, it was clear that traditional content production was no longer scalable.

Requirements for AI environment images at Scapa Home

The following objectives were defined for the project:

  • AI-generated lifestyle images with a high-quality, brand-compliant look

  • Use of existing product data as a basis

  • Quick creation of different room and mood worlds

  • Suitable for:

    • Website & e-commerce

    • Campaigns and Catalogs

    • Social Media & Ads

The focus was clearly on efficiency, consistency and scalability.

Solution: AI environment images for furniture manufacturers from Mazing

Together with Scapa Home, we implemented an AI-supported workflow for lifestyle images.

AI-supported creation of lifestyle images

  • Automated generation of high-quality interior and lifestyle scenes

  • Realistic lighting mood, materials and spatial effect

  • No classic rendering or photo shoot necessary

Brand- & style-faithful imagery

  • Customization of:

    • Light

    • Worlds of color

    • Room types

  • Uniform look across the entire collection

Scalable content production

  • Quick creation of many image variants

  • Different formats from the same base:

    • 1:1, 4:5, 9:16, 16:9

  • Ideal for campaigns, new markets and A/B tests

Result: AI lifestyle images for marketing, e-commerce and campaigns

By using AI lifestyle images for furniture manufacturers, Scapa Home was able to achieve significant advantages:

  • Massive time saving
    Images in days instead of weeks

  • Reduced production costs
    No set construction, no logistics, no shooting costs

  • High visual consistency
    Uniform brand presence across all channels

  • Maximum flexibility
    New visual worlds and campaigns can be scaled at any time

Conclusion: AI lifestyle images as the new standard for furniture manufacturers

This case study shows how AI lifestyle images can supplement or completely replace traditional content production for furniture manufacturers.
Instead of individual, expensive shoots, a scalable image workflow is created that provides sustainable support for marketing, e-commerce and branding.

KI Milieu Bider Möbelhersteller