AI furniture design for the luxury segment
From sketch to lifestyle image: How Interlude Home is revolutionizing the design process with AI
Tools used:
- AI-supported prototyping
- AI Furniture Design
- Creation of lifestyle renderings
- Digital fabric visualization
Stuart Cheney
Interlude Home Accountmanager
Interlude Home is a renowned luxury furniture brand from the USA, known for its fashion-inspired designs and high-quality materials. From sculptural armchairs with brass frames to elegant acrylic benches, the collection combines timeless aesthetics with modern craftsmanship.
During the design process, the team faced a key challenge: how can new furniture designs be visualized quickly and convincingly without having to draw each perspective individually or take elaborate photographs? Particularly in the early ideation phase and in communication with manufacturers, there was a lack of an efficient tool to clearly convey design intentions.
This is where Mazing came into play with its AI-supported image technology. Interlude Home and Mazing teamed up to rethink the entire workflow from the first sketch to the finished AI product images or lifestyle images with the help of AI furniture design.
80
Faster visualization
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More design variants
0
Photo shoots necessary
The key points of the collaboration between Mazing and Interlude Home
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Sketch-to-render – from design to photorealistic product image: The starting point was a hand-drawn sketch of a new armchair. With the help of Mazing AI and targeted prompting, this sketch was transformed into a photorealistic product image. Precise material specifications – such as brushed brass for the frame and soft velvet for the upholstery – resulted in a convincing rendering that took the design concept to a new level. Particularly impressive: further views were automatically generated from the final rendering.
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Render-to-styled image – from product image to lifestyle scene: As soon as the final product rendering was complete, the process went one step further. By importing reference images (such as a modern marble fireplace backdrop) and existing Interlude Home products such as the Wilton Table, complete AI scenes were created. Two armchairs in front of a marble fireplace, complemented by matching accessories and decorative objects: Scenes that would normally require an elaborate photo shoot were created digitally.
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AI fabric swapping – digital fabric visualization in seconds: Another use case showed the enormous potential for Interlude Home’s COM (Customer’s Own Material) program. Using an existing product image of the Tristan Bench, it was demonstrated how the AI digitally applies various fabrics and materials to the piece of furniture – from short shearling to beach loop foam and Pierre Frey Saqqarah fabric. This means that retailers and end customers can be presented with countless material options in a very short space of time.
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Materials & Mood – AI-generated mood boards for collection presentations: For the preparation of collection presentations, the team used existing material images as a starting point. The Mazing AI transformed a styled product photo into an illustrative interior sketch with labeled product callouts. At the same time, existing material flatlay images were enriched with additional accessories, hardware elements and fabric samples. The result: a professional mood board.
Conclusion – AI furniture design as a competitive advantage in the furniture industry
The collaboration between Interlude Home and Mazing is an impressive demonstration of how AI furniture design is transforming the creative process in the luxury furniture industry. From initial sketches and photorealistic renderings to full lifestyle scenes and digital fabric variants, Mazing AI enables the entire visual workflow to be more efficient, flexible and cost-effective.
For furniture manufacturers and brands that want to take their design and marketing process to the next level, Mazing offers the right technology and individual advice.
