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The starting point: a portfolio with potential, but hardly any images
Möbel Ehrmann offers a wide range of high-quality furniture – from garden chairs to living room collections. But the online product portfolio did not reflect this quality. For each product, there were often only one or two plain silo images on a white background – created in an elaborate CGI process that ate up time and budget.
What was missing: inspiring lifestyle shots that show the products in a real living context. Detail images that bring material and workmanship to life. Dimension images that give customers orientation. And all of this for every single product across the entire range – scalable and consistent with the brand.
The classic route – a photo studio or an external CGI agency – was neither economically nor logistically feasible at this scale. A new solution was needed.
The solution: a complete workflow switch from CGI to AI images
Together with Mazing, Möbel Ehrmann’s entire image production workflow was set up from scratch. The switch from CGI to AI product images did not just save costs – it made possible a completely new, scalable visual world that simply could not be achieved before.
Instead of months-long rendering cycles, the AI images are produced in a fraction of the time. Based on a few physical reference photos or existing raw data, the AI generates on-brand visuals – in all required variants.
