Hanging art virtually - innovative AR solution for Posterlounge

Immediate ROI for one of the largest poster stores in Europe!

Service:

  • Individual advice
  • Plug-in Integration
  • Implementation of augmented reality
Melanie Jeitschko

Melanie Jeitschko

Posterlounge Accountmanager

Posterlounge, a leading provider of wall art, has teamed up with Mazing to develop an innovative augmented reality solution that takes online art shopping to a whole new level. With the ‘Virtually test hang art’ function, customers can visualise their favourite works of art directly in their home – simply via the website, without downloading an app. The project set new standards in terms of scaling, user-friendliness and efficiency and has brought numerous benefits for both Posterlounge and its customers.

The challenges

Buying works of art online harbours uncertainties for many customers: Will the motif really fit in my home? How will it look in the chosen size? Posterlounge was also confronted with the following challenges:

  • Enormous number of products: Over 100,000 posters, each in more than eight sizes, had to be visualised in precise 3D models.
  • International target groups: The AR functionalities had to be translated into several languages in order to create a globally standardised shopping experience.
  • Fast time to market: The project needed to go live within a month without affecting website performance.
  • Security of the digital assets: Protection against unauthorised downloading or misuse of the 3D models was essential.

The Mazing solution

Mazing delivered a highly automated, secure and user-friendly solution that addressed all of these challenges.

  1. Automated 3D model creation:
    • With the help of a specially developed API, 3D models were created in real time for every artwork and every size.
    • The models are based on exact sizes, which guarantees a realistic representation.
  2. Simple operation for customers:
    • On smartphones, simply click on ‘Show product in room’ to visualise the artwork directly on the wall.
    • PC users scan a QR code to use the function on their smartphone.
  3. Encryption of the models:
    • All 3D data has been encrypted to prevent unauthorised downloading and use of the files.
  4. Localisation and internationalisation:
    • AR buttons and descriptions have been automatically translated into different languages so that the function works seamlessly worldwide.
  5. Fast implementation:
    • Despite the complexity of the project, the solution was fully integrated and ready for use in just one month.

Results and outlook

Results and benefits

The implementation of Mazing’s augmented reality technology brought Posterlounge significant success:

  • Conversion rate increased by up to 10%: The opportunity to try out art virtually boosted customer confidence and led to a significant increase in purchases.
  • Drastically reduced return rate: At just 1.7 %, Posterlounge was able to reduce the number of returns to a minimum, which saves costs and protects the environment.
  • Increased customer satisfaction: customers were able to try out their favourite artworks risk-free, create wish lists and make informed decisions.
  • Unrivalled scaling: over 100,000 posters are now available in augmented reality – an unprecedented project throughout Europe.
  • Improved brand positioning: Posterlounge was able to establish itself as an innovative pioneer in the online art trade.

Why hanging art virtually is a game changer

Mazing’s AR solution not only makes buying artworks online easier for customers, but also more intuitive and personalised. Artworks can be viewed true to the original in the comfort of one’s own home, virtually eliminating the possibility of a bad purchase. At the same time, this technology sets Posterlounge apart from the competition and strengthens its market position.

LIVE IMPLEMENTATION

Conclusion

The Virtual Art project illustrates how augmented reality can enrich online retail and provide an improved customer experience. Mazing has created a tailor-made solution for Posterlounge that shows how technology can not only optimize processes, but also achieve measurable successes such as increased conversion rates and reduced returns.

If you want to know more about our projects in the art industry, read the case study of Art-Mind Shop (augmented reality images) or find out more about AR for art.

Would you also like to expand your e-commerce offering with innovative solutions? Contact us and together we will develop the right solution for your company.

Kunst virtuell Probehängen