In collaboration with OTTO, we have enabled a groundbreaking augmented reality solution that offers customers a realistic shopping experience. Our precise 3D Models form the foundation for effective augmented reality, taking marketplaces to a new level.
The challenge
Buying furniture online poses challenges for many consumers:
- How does the piece of furniture fit into my room?
- Do the colors and materials meet my expectations?
- How can I make sure it fits my interior?
OTTO was looking for a solution to minimize uncertainty when making purchasing decisions, reduce the return rate and increase customer satisfaction. This required realistic and highly detailed 3D models that could be perfectly integrated into an AR application.
Our solution
With our expertise in creating photorealistic 3D models, we have supported OTTO in bringing their vision ofaugmented reality for the marketplace to life. Our work included:
- Detailed 3D Model:
We have digitized furniture pieces like the “Gulliver” big sofa with realistic textures, accurate proportions, and high-quality materials. - AR Optimization:
The models were specifically developed and optimized for use in augmented reality applications to ensure fast loading times and smooth interactions. - Scalable Solutions:
Our efficient workflow pipeline enables the implementation of a large number of products that are AR-compatible and can be used across various devices.
