WebAR success story:

 

Augmented reality for air conditioning systems: Toshiba

The result

“MAZING has done a very good job. Further devices will follow in order to be able to offer our customers this new form of infotainment. Undoubtedly the best web augmented reality company.” – Toshiba

Design Toshiba Haori before purchase and place it on the wall

As a globally active technology group, Toshiba already had 3D CAD models before the cooperation with Mazing. 3D CAD models contain much more product information and technical data than is required for a Web Augmented Reality (Web AR) function. The models are mostly used by Toshiba for production and complex technical explanations. However, they are not made for simple, visual representation on the web. For Toshiba, we at Mazing GmbH have adapted the existing 3D CAD models to Web AR so that the design and loading time of the display are first-class. The air conditioning system can also be customized thanks to our 3D / AR configurator. With the AR placement on the wall, it is possible to see at a glance which model fits best in the room in terms of size and design. Before our service, Toshiba customers had difficulty making decisions and were often dissatisfied with their design. Toshiba now offers to test the indoor unit before purchase, which increases customer satisfaction and is another unique selling point for the company. We have also programmed an augmented reality checkout button so that the air conditioning system can be purchased immediately after the AR placement.

628

AR-Placements

22

Website visitors also use the AR view

100

Emotional shopping

Augmented reality for air conditioning systems: Toshiba – the key benefits

  • Higher sales and conversion rates: The integrated checkout button with the Web AR function makes it much easier to complete a purchase. Once customers have been able to test the product before buying, they are more confident about making a purchase and this in turn increases sales figures.
  • Fewer returns, transport costs and CO2 emissions: By optimizing the imagination for a certain product, such as the Toshiba Haori, there are fewer returns, resulting in some cost savings for Toshiba. In addition, they make a better contribution to a sustainable environment.
  • Increased customer satisfaction and loyalty: With the implementation of Web AR, Toshiba customers no longer have difficulty in making decisions and can customize their design. As a result, they are more likely to make repeat purchases as they are much more satisfied and enjoy shopping with Toshiba.

Summary

Toshiba already had 3D CAD models for production and technical explanations, but these were unsuitable for Web Augmented Reality (Web AR). We, Mazing GmbH, have adapted these models for Web AR to ensure first-class design and fast loading times. Customers can design the air conditioning system individually and place it optimally in the room using AR.

Before our customization, customers had difficulty making a decision. Now they can test the product before buying, which increases satisfaction and gives Toshiba a unique selling point. An AR checkout button enables direct purchase. The benefits are higher sales, fewer returns and higher customer satisfaction.