WebAR success story: Aida
Augmented Reality for Whirlpools: Aida
True-to-scale visualisation of whirlpools on your own terrace in AR
What might a hot tub look like in the garden or on the patio? The decision-making process when buying large, expensive products is usually long and involves many comparisons. Many companies face this challenge, especially when selling online. If you can’t touch or experience a €8,000.00 product beforehand, the inhibition threshold for ordering such a product is high. Augmented reality for whirlpools: Aida and Mazing are using the latest technological innovation to solve this problem. For Aida, we use augmented reality for whirlpools to solve these problems. The display in your own home also awakens a “want-to-have” feeling even before the purchase.
We have also used our product configurator. This allows customers to try out different indoor bathtubs and lighting to test which variant best suits their home. Read more about the case study and collaboration here.
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We also used our product configurator.
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Emotional shopping
Augmented reality for whirlpools: Aida as sales support
- Secure USP: Appearance and size are extremely important for products such as whirlpools. However, you can’t imagine much from boring 2D images. The ability to place whirlpools at home before purchase is not only an enormous decision-making aid, but also sets Aida apart from the competition. This secures your individual USP and you can also use the tool in direct sales.
- Optimized customer loyalty: According to Aida, this not only helps with sales, but also with customer loyalty. This means that customers can proudly take their hot tub with them wherever they go and show it off to friends. For example, Aida has published a video to promote the innovation. AR whirlpools are just one example; the solution can also be used perfectly for furniture or billiard tables.
- Better sales figures: Thanks to its individual positioning in the market and an optimized relationship with customers, Aida is also benefiting in terms of sales. The figures are significantly higher than before the implementation of Web AR.
Summary
The purchasing process for expensive products such as hot tubs is often lengthy and uncertain, especially online. Aida and Mazing solve this problem with augmented reality (AR). Their WebAR software shows 3D models of the hot tubs directly on the website so that customers can virtually place the products in their own garden or on the patio. Various indoor hot tubs and lighting can be tried out using a product configurator. This technology makes the purchase decision easier, sets Aida apart from the competition and improves customer loyalty and sales figures.
