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3D Configurator

Customize and order products in real time, directly integrated

  • Create configuration yourself
  • View products in AR
  • For Shopify, WooCommerce, Shopware…
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Create product configurators

Configure simple to complex products

SIMPLE PROCESS

Just 3 steps to the 3D configurator

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3D configurator integration

1

Upload 3D models or create them with AI

No 3D models available? No problem, we create 3D models in the best quality from photos.
2

Create variants and rules yourself

3D models are ready? Then simply upload and create variants on our platform.
3

Webshop Integration

We are partners of all common shop platforms such as WooCommerce, Shopify, Shopware and many more. Integrate configurator via plugin or API.
Conversion Rate +
43
Dwell time
114
YOUR ADVANTAGE

Mazing provides an in-house platform for the creation of 3D product configurators.

The Mazing 3D configurator is easy to use, looks good and is an effective sales tool.

Johann StrasserGeschäftsführer Wingliner & Lorrygram
Johann Strasser
TECHNICAL HIGHLIGHTS

Mazing makes the integration of 3D configurators better than ever before

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Creation of the assets

  • 3D-Modell from 2-4 Fotos
  • Artificial intelligence
  • Fast review process

With augmented reality

  • Without app
  • Smartphones and XR glasses
  • Multi-Placement

Create it yourself

  • Upload 3D yourself
  • Create variants and rules
  • GDPR-compliant hosting

An unlimited range of variants

  • Customization of materials
  • Show/hide meshes
  • Parametric changes

Perfect for furniture

  • For manufacturers and retailers
  • Integration of commercial data
  • Live price calculation

Omnichannel

  • B2B and B2C
  • Use on the website
  • Use at the PoS
ALL PROJECTS

Mazing 3D projects

KI Milieu Bider Möbelhersteller

AI lifestyle images for furniture manufacturers – Scapa Home

KI 3D Modelle

AI 3D models with configurator – Niehoff

Kunst Virtuell Probehängen

Hanging Art Virtually – Innovative AR Solution for Posterlounge

Hollywoood Glam Furniture Case Study

Augmented reality furniture viewer – Problem Solver at Hollywood Glam Furniture in LA

3D Configurator

A product 3d configurator transforms how customers interact with customizable products online. Instead of selecting options from static dropdown menus, users can see changes in real time, explore materials, adjust dimensions, and visualize variations instantly. This interactive approach improves clarity, reduces misunderstandings, and supports confident purchasing decisions.

Modern brands increasingly rely on a product configurator ecommerce solution to enhance online stores and deliver a more dynamic shopping experience. By combining visualization and configuration in one system, companies streamline the path from selection to checkout.

Product configurator Solutions for Online Stores

A powerful product configurator enables customers to personalize products directly on the website. Whether choosing colors, finishes, components, or accessories, each modification updates instantly within the 3D viewer.

Product configurator software for Scalable Commerce

Professional product configurator software is designed to integrate with online stores and enterprise systems. It supports large product catalogs, rule-based configurations, and structured pricing logic. Businesses can manage options, constraints, and variants centrally.

Advanced 3d product configurator software enhances visualization accuracy. It ensures that geometry, materials, and textures update in real time, giving customers a precise representation of their configured product.

A well-integrated product configurator website solution improves engagement and reduces friction by keeping the customization process intuitive and transparent.

Product configurator 3d for Immersive Shopping

The implementation of product configurator 3d tools allows customers to rotate, zoom, and explore their selected configuration from multiple angles. This level of interaction supports informed decision-making and increases trust in online purchases.

An optimized ecommerce product configurator integrates seamlessly into existing platforms. It works within standard product pages while maintaining high performance across devices.

Interactive product configurator for Customer Engagement

interactive product configurator Features

An interactive product configurator offers dynamic controls such as material switching, component replacement, and dimensional adjustments. Customers receive immediate visual feedback, eliminating uncertainty about final product appearance.

3d product configurator ecommerce Integration

A 3d product configurator ecommerce solution connects configuration logic with pricing, stock, and ordering systems. This ensures that only valid combinations are available and pricing updates automatically based on selected options.

web product configurator Accessibility

A modern web product configurator runs directly in the browser without requiring additional downloads. This accessibility supports both desktop and mobile users, maintaining consistent performance across devices.

Digital product configurator for Complex Products

A digital product configurator is particularly valuable for brands offering customizable or modular items. From furniture and industrial equipment to consumer electronics, configuration tools simplify complex product structures.

By implementing a structured product configurator ecommerce strategy, companies reduce manual sales consultations and shorten decision cycles. Customers can independently explore options while maintaining accuracy and clarity.

Business Benefits of product configurator website Implementation

Integrating a product configurator website system provides measurable advantages:

  • Increased user engagement

  • Higher average order value

  • Reduced configuration errors

  • Faster purchasing decisions

  • Improved transparency in customization

When paired with advanced 3d product configurator software, businesses gain a scalable solution that supports growth and product expansion.

FAQ

What is a 3D configurator?

A 3D configurator is an interactive online tool that enables users to customise and visualise individual products or designs in a three-dimensional view.

What can I do with a 3D configurator?

Using a 3D configurator offers numerous benefits: you can customise products to your liking, get realistic previews, personalise your product experience, strengthen your bond with the product, increase user interaction and ultimately make a more informed and confident purchase decision.

In which industries are 3D configurators used?

A 3D configurator can be used in various sectors such as the furniture industry, the automotive sector, fashion, jewellery and interior design, to name just a few examples.

Welche Funktionen können in einem 3D Konfigurator integriert werden?

A 3D configurator can offer functions such as colour selection, material selection, adaptation of sizes and shapes, addition of extras and real-time visualisation.

How much does a 3D configurator cost?

Depending on the complexity, configurators including shop integration usually start at €4,000.00. An average complex configurator can cost between €15,000.00 and €40,000.00, although very complex applications can cost over €100,000.00.

Is the integration of a 3D configurator on my website complicated?

No, the integration of a 3D configurator requires technical expertise, but there are already platforms and tools such as Mazing that enable relatively simple integration.

What tips are there for optimising the performance of a 3D configurator?

To optimise performance, you should optimise textures and model details, use caching, use high-quality hosting services and pay attention to browser compatibility.

Do 3D configurators also offer analytics and data on user behaviour?

Yes, many 3D configurators such as Mazing offer analysis functions that provide insights into user behaviour, such as popular configurations, abandonment points and dwell time.

What role does mobile usability play in 3D configurators?

Mobile usability is crucial as more and more users are using mobile devices. A responsive 3D configurator ensures a seamless experience on different screen sizes.

Increase your conversion rate by 30+ %

Request a Web AR demo or test the platform for free!

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