Augmented Reality / WebAR in eCommerce
Augmented Reality for online shops offers a new possibility stand out from the competition, attract new customers and to increase sales. Mazing WebAR helps with that.
With WebAR for e-commerce, your customers could place your products to scale at home before purchasing.
We all know how important the first impression is when a customer lands on our e-commerce store.
But it's hard to get noticed in a social media-soaked world.
We invest a lot of time, energy and money in building the website to differentiate ourselves from the competition.
But nowadays it is often not enough.
You have to keep an eye out for new trends and technologies such as WebAR.
What does WebAR mean?
WebAR is augmented reality without an app.
This means that all experiences can be fully viewed and experienced via a web browser on a mobile phone, tablet or PC.
You don't need a "dedicated" application for this.
Why does my e-commerce store need WebAR?
WebAR helps increase interest in a brand by delivering highly interactive content.
You stand out from the competition and offer the customer an unforgettable shopping experience.
Product images are passé
Static product images like this are boring and not interactive enough.
WebAR is the future
Dynamic 3D images increase the interest of the customer and increase the willingness to buy. Like here for example:
Customers can play with the mazing product, they can zoom in and out, they can select product types and variants.
And most importantly, you can use the products in augmented reality at home to scale . see
This new representation helps the customer to imagine the product as if they had already bought it and placed it in their home. The visual experience that once only stores could provide is no longer a barrier.
MAZING
Why would a customer want to do that?
There are many reasons for this, such as:
Customers want to experience large, bulky products at home first and show them to their family via screenshots. The willingness to buy increases significantly afterwards.
Seeing a chair in a store is one thing, but being able to virtually place it to scale in the living room and test the sense of space is unmatched by physical retailing.
MAZING
WebAR E-commerce example projects
To the projects
Test it yourself now
Conclusion
WebAR in e-commerce offers a wide range of applications to create new brand values and opportunities for almost every customer-centric industry.
Any company that wants to make a name for itself and grow its following now and in the future should use this new technology, which will only get better with time.
The advantages of augmented reality at a glance:
- higher conversion rate leading to more online sales
- check at a glance whether a product fits in terms of size and design
- taste different products without having to leave home, regardless of opening hours
- offers a virtual “try before you buy” approach
- makes it possible to place products at home, non-binding and environmentally friendly
- Unique selling point compared to regular online shops
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