Order, unpack, try on and… send back. Unfortunately, this is the usual process for most customers who have ordered clothes. More and more retailers are trying to avoid the problem of returns by providing their customers with virtual fitting aids. The latest highlight: Virtual Try-On for shoes.
Fitting via the smartphone camera
Augmented Reality, AR for short, is used to achieve the impressive effect that the shoes actually appear to be on. The fitting is done via the smartphone camera. Customers choose a pair of shoes, tap the Virtual Try On button, and point the camera at their feet. It already looks like they have the shoes on. The feet can now also be moved or the camera angle can be changed. In this way, the shoes can be examined from all perspectives.
Benefits for customers and dealers
The big advantage for customers is obvious: the better they can use the Virtual Try On for shoes to imagine how they look on them, the more likely they are to make the right purchase decision. Online retailers spend a chunk of their margins getting customers to convert, and probably even more servicing returns. For the retailer, a suitable purchase by the customer means that they will probably not send the item back. The costs that retailers incur as a result of returns can be significantly reduced.
A number of shoe brands are not only presenting their new products offline, but also increasingly online. Many customers are very excited about new shoe releases and AR is a great new way for people to experience shoes that are new to the market or about to be released. It is no longer necessary to leave your own four walls for this. Thanks to the innovative application, the customer can experience the product in a completely new way. Trying on in AR is fun and means that the customer spends a longer time on the sales portal. This, in turn, leads to a more likely sale.
AR for shoes serves as a great marketing tool here. A photo of the selected shoe can be taken during the try-on, which can of course also be shared via social media. The customer can present which shoe he has bought or would like to buy. The opinions of the followers can be used in the purchase decision. But the retailer also benefits. The more often the photos of his product are shared, the more awareness of the retailer or brand increases.
More and more platforms are offering AR experiences
Technology companies are rushing to expand their e-commerce solutions as consumer behavior changes online. Social media platforms in particular are increasingly aimed at product sales. For example, Snapchat has introduced updates that make it easier for users to discover, promote and buy products on the platform. Snapchat isn't the only tech company investing in AR. AR trying on make-up and sunglasses has also been possible on Instagram or TikTok for some time.
AR is blurring the lines between online and offline shopping. Also Amazon recently followed suit and presented a virtual trying on of shoes. "Amazon's goal is to make online fashion shopping easier and more pleasant for customers with new experiences," says Muge Erdirik Dogan, President of Amazon Fashion, which recently added the AR feature to the Amazon iOS app allows.
try before you buy
It comes without an app Application of Maze and thus enables a display directly on the website. First, a 3D model is required. If you don't have one yet, we'll create one for you. For this we only need some photos of the product. We have all tracking methods in our report, including foot tracking for shoe try-ons. We would also be happy to integrate it into the desired shop platform for you.
Realize virtual try-on for shoes with Mazing
The question still arises as to what the implementation looks like for the provider of the product. First, a 3D model is required. You can simply upload a 3D model or create it with AI (artificial intelligence). If you don't already have one, we will create one for you. For this we only need some photos of the product.
After the 3D model has been uploaded, the appropriate AR technology is selected. We have all tracking methods in our repertoire, including foot tracking for virtual shoe try-ons.
Finally, the web shop integration follows. We are partners of all common shop platforms. We would be happy to integrate it into the desired shop platform for you.
Where does the shoe pinch?
Unfortunately, this question cannot be answered by AR either. After all, fashion isn't just about looks, it's also about how we feel when we wear it. In the end, you can only find out whether the shoe offers the hoped-for comfort if you actually wear it. In the case of clothing and shoes in particular, the illustration and description do not always match what is expected. This hurdle in online shopping can be overcome with the Try-On shoe. What is certain is that it can be clarified quite precisely before the purchase whether the shoe is optically pleasing.