From CGI to AI images – Ehrmann

AI replaces CGI

From CGI to AI images: How Möbel Ehrmann reorganized its entire product portfolio

Use of the mazing platform for:

Milieu pictures in bulk
Product images with dimensions
Close-ups

Manuel Messner

Ehrmann Account Manager

The initial situation: a portfolio with potential, but hardly any images

Möbel Ehrmann offers a wide range of high-quality furniture – from garden chairs to living room collections. However, the online product portfolio did not reflect this quality. There were often only one or two sober silo images per product against a white background – the result of a complex CGI process that consumed time and budget.

What was missing: inspiring lifestyle images that show products in a real living context. Detailed images that bring materials and workmanship to life. Dimension drawings that give the customer orientation. And all of this for every single product in the entire range – scalable and consistent with the brand.

The classic approach – photo studio or external CGI agency – was neither economically nor logistically feasible for this scaling. A new solution was needed.

The solution: Complete workflow switch from CGI to AI images

Together with Mazing, Möbel Ehrmann’s entire image production workflow was redesigned. The switch from CGI to AI product images not only meant cost savings—it enabled a completely new, scalable image world that was simply not feasible before.

Instead of months of rendering cycles, the AI images are produced in a fraction of the time. Based on just a few physical reference photos or existing raw data, the AI generates brand-consistent visuals – in all the required variants.

”"The switch from CGI to AI-generated images has transformed our entire product communication. We have created a complete, professional image world in a very short time - for every article, in every variant. What used to take weeks is now done in days.
Nicole StürzContent/ Stammdaten Manager

All image types – produced with MAZING KI:

How the workflow works: From CGI to AI images

The new AI workflow at Möbel Ehrmann is simple, fast and fully scalable – without any loss of quality.

1: Provide product data & reference images

Existing silo images or raw images from the warehouse are used as a basis – no complex 3D modeling process required.

2: AI generates all image types

Based on the product data, lifestyle, dimensional, silo and close-up images are automatically generated using batch processing – brand-consistent and in high resolution.

3: Quality inspection & release

The images are checked and regenerated individually if necessary. They are only imported into the store after approval.

4: Live in the store – scalable for the entire portfolio

The images are integrated directly into the web store. The process can be repeated identically for each additional product, without additional effort.

Benefits: The effect on costs, conversion and scalability

The Change to AI-Pictures has with Furniture Ehrmann not only the Production process Simplified – but measurable Advantages created.

Through the Omission from Photo studioShootings and elaborate CGI-Productions could the Image production costs to round 80 % reduced become. At the same time stands now for each Product one complete Visual world to the available, without that each new Article again one complex Production process triggers.

A more Effect shows itself direct in the Sale: emotional lifestyleimages increase the conversionrate, because Customers the Products in realistic Living situations see. Instead of only one sober Releaser Understand them immediately Effect, Size and Use in the Room.