The challenge

Outdoor furniture manufacturers face growing demands for visual content:

• Retailers expect increasingly tailored imagery.
• Different markets call for different visual styles.
• Seasonal campaigns for Easter, summer or Christmas need to go live fast.
• Traditional photo shoots depend on weather, location, logistics and timing.
• Images that work in one market do not automatically work in another.

Kettler faced the same challenge: image requirements are becoming more specific. International markets such as Spain and Portugal in particular call for different settings, different moods and more flexibility than traditional photo shoots can deliver.

The goals

The project had the following goals:

• High quality AI generated outdoor lifestyle images
• Existing product images as input
• Furniture shown in different settings
• New imagery for catalogs, sales and retailers, created quickly

The images are used in new product catalogs, retailer communication, international markets, hospitality, the website and campaigns.

The solution

Together with Kettler, we set up an AI powered workflow for outdoor lifestyle images.

AI generated outdoor scenes

• High quality garden, terrace and pool scenes
• Outdoor furniture in different lighting moods
• Scenes that would be hard or impossible to shoot traditionally
• No dependency on weather, locations or shoot schedules

Flexible imagery for every target market

Setting, season, lighting, target market and use case can all be adjusted. This lets Kettler show its furniture in southern markets, at hotel resorts or in individual retailer settings.

This is a major advantage for sales and retailer communication: Kettler no longer shows furniture only in classic garden settings, but in scenarios tailored to specific customer groups.

The takeaway

For outdoor furniture, AI lifestyle images do not just complement traditional photo shoots. In many cases they replace them entirely. Instead of relying on weather, locations and long production cycles, Kettler now has a scalable image workflow for catalogs, retailers, international markets and campaigns.

For Kettler, this means more speed, more flexibility and far more options in visual product communication.