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Mazing helps furniture brands and retailers create product visualizations as well as 3D, AR, and configurator experiences on a large scale. The company was founded in Vienna and is trusted by furniture companies throughout Europe and beyond.
Our History
Born of experience. Developed for the furniture industry.
Mazing didn’t emerge from a theoretical AI concept, but rather from our day-to-day work with product data, product images, and digital sales processes. We’ve been developing solutions for online retail since 2017. During the height of the COVID-19 pandemic in 2020, it became particularly clear how urgently furniture companies needed better and more scalable options for product visualization. That’s exactly what led to the creation of Mazing.
Milestones
Nine years of experience in furniture and product visualization.
2017Started out in our own e-commerce and retail business. First experience with product data, online shops, product images and digital sales processes.
2020Mazing launched at the height of Covid. Focus on digital product visualization, 3D and AR for e-commerce.
2021 to 2023Building the platform, first furniture customers, further development of 3D and AR, product visualization and automated workflows.
2024Modus Furniture joins as a strategic investor. An even stronger focus on the furniture industry, enterprise customers and scalable solutions.
2025The platform expands with AI product images, content workflows and deeper integrations for furniture manufacturers and retailers.
2026Mazing is the AI content platform for furniture manufacturers and retailers. Headquarters in Vienna, a sales office in Houston, TX and a presence in Warsaw.
Internationally positioned
Our locations in Europe and the U.S.
From our headquarters in Vienna, we collaborate with furniture companies across Europe and beyond. With an additional presence in Houston and Warsaw, Mazing is designed to support international brands, retailers, and partners.
What We Stand For
The principles behind the platform.
Transform the way your company creates, manages, and distributes visual content.
Scaling
Furniture visualization must be scalable.
Good product content shouldn't depend on an expensive photo shoot for each individual SKU.
Context
AI needs industry context.
Generic tools aren't enough for enterprise product workflows—it's the details that matter.
Connection
Data, visuals, and commerce go hand in hand.
The future isn't just about image generation—it's about integrated workflows that span from product data to the online store, sales, and marketing.
Speed & Quality
Speed matters, but quality matters more.
Mazing helps teams produce faster—without compromising consistency with the brand and product reality.
DESIGNED FOR BUSINESSES
Enterprise. Seamlessly integrated.
Mazing is the enterprise platform trusted by furniture manufacturers and retailers worldwide—for high-quality visuals, efficient workflows, and measurable results.
Designed for furniture manufacturers and retailers
Designed specifically to meet the needs of the furniture industry—from product development to sales to e-commerce.
AI, 3D, AR, and configurator workflows on a single platform
All technologies and workflows brought together on a single, centralized platform—for consistent processes and efficient collaboration.
Experience with product data, 3D files, product images, and e-commerce platforms
Extensive experience working with product data, 3D assets, and imagery, as well as integrating them into existing PIM, DAM, and e-commerce systems.
Enterprise Onboarding and Custom Workflows
Structured implementation, personalized support, and customized workflows—tailored to your company’s needs.
Support for International Sales and Marketing Teams
Multilingual solutions and scalable processes that support teams worldwide in sales, marketing, and product communication.
Designed for scalable product content production
Automated and scalable processes for the efficient creation of high-quality product visualizations—consistent across all channels.
Transform product data
into scalable visual
Commerce.
Join leading furniture manufacturers who have automated their visual
asset production with Mazing.
