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Lifestyle renderings for interior design
Highly realistic product presentation with little effort
Service:
- 3D/AR/VR Consultation
- 3D model creation
- Web Augmented Reality
- Lifestyle Renderings
- Shopware Website Integration
Melanie Jeitschko
Slewo Accountmanager
Elaborate photographs of products in photo studios are a thing of the past. Lifestyle renderings are images that are created from 3D models that are placed in a desired ambience.
Slewo is a successful German furniture company that has set itself the goal of using all the advantages and functions of 3D modeling. From a 3D viewer to 3D renderings and even the Web AR function.
3D Viewer enables Slewo’s customers to view the product on the display from all angles. 3D renderings present the product in an environment suitable for the target group. From the modern living room to the timeless solid wood bedroom. These are not only realistic, but also look highly professional.
Slewo faced a challenge due to increasing customer demands for personalized shopping experiences. The technological innovations helped them to overcome these hurdles and increase customer satisfaction and conversion rates.
In this case study, we, Mazing GmbH, as one of the leading augmented reality software companies, tackled the challenge together with Slewo. It is confirmed that lifestyle renderings for interior design and AR solutions revolutionize the shopping experience and improve sales figures.
36
Lower costs thanks to 3D renderings
53
Higher conversion rates through Web AR
67
Fewer returns due to AR
The results of using 3D renderings and web AR
- Cost savings:
Slewo replaces conventional product photos with high-quality 3D renderings. There is no need to rent a photo studio or pay an hourly rate for photographers. Lifestyle renderings for interiors are easily created using available 3D models. In turn, Mazing creates these in just a few minutes with just 2-3 smartphone shots of the desired product. This results in a cost saving of over 30% for the company. - Longer dwell time:
The 3D viewer allows online store visitors to view the product from all angles. They can look at every detail and inspect the piece of furniture. This increases the amount of time spent on the website and makes customers more confident about making a purchase. - Higher conversion rates and sales figures:
The Web AR function is an upgrade to the 3D Viewer. It allows customers to virtually place Slewo furniture in their own room. Customers get an idea of how the product will fit into their home and whether it meets their requirements. This gives them a sense of security that the order will not be a bad purchase. This leads to optimized conversion rates and rising sales figures. - Fewer returns, transportation costs and CO2 emissions:
The low return rates go hand in hand with the resulting purchase security through AR. This not only results in satisfied customers, but also lower transportation costs for the company. In addition, Slewo automatically leaves behind lower CO2 emissions, which contributes significantly to environmental protection. - More customer satisfaction and customer loyalty:
This is perhaps the most important aspect of our case study. Slewo strengthens its customer relationships through a professional appearance with the lifestyle renderings for furnishings and the use of Web AR. The unforgettable customer journey contributes to repeat purchases and conveys a feeling of exclusivity.
Summary
The new 3D and AR technologies are revolutionizing the world of retail and paving new ways for companies to position themselves uniquely in the market. They help to optimize costs, sales and customer satisfaction. With the use of lifestyle renderings and web AR, Slewo has definitely made the right decision for long-term and stable growth. The Mazing team promptly turned their ideas, wishes and visions into reality.
