The challenge of todays e-shops
We all know how important first impressions are when a customer visits our e-commerce store. But it’s difficult to get noticed in a social media soaked world. We invest a lot of time, energy and money into building the website to stand out from the competition. But these days, it’s often not enough. You have to be on the lookout for new trends and technologies like augmented reality.
In this article we will explain everything you need to know about augmented reality and how it can save you money in the long run.
Selling bulky products online is difficult
The threshold to buy bulky products online is still high. Many customers find it difficult to imagine how for example furniture could look like in their own home in terms of design and size. People want to have an experience when buying products such as hot tubs. Web Augmented Reality can solve all these problems.
Augmented Reality without App
What is WebAR?
Unlike virtual and augmented reality experiences that require you to download apps or have complex hardware, this technology lives right in your mobile browser. This means that all experiences can be viewed and experienced without any hassle on a cell phone, tablet or PC. It allows you to easily share your 3D / AR product on channels like social media, or simple embed it on your own website with an iframe.
How does the furniture industry profit from WebAR?
Buying expensive products usually comes along with a rather long decision process. With WebAR, clients can test different products within minutes and take pictures of the placed furniture to share it with friends and family.
Augmented reality for online stores offers companies new opportunities to stand out from the competition, attract new customers and increase their sales. Any furniture company that wants to make a name for itself and grow its following now and in the future should take advantage of this new technology.
(click on „VIEW IN YOUR SPACE“ and place the product in your own home):
Product presentation of Yaasa (https://shop.yaasa.at/)
4 AR hacks to boost sales immediately
1. AR Integration
The Mazing 3D / AR Viewer can be integrated into the website with a direct link (on a button, image, text, etc.) or embedded with an HTML iframe.
Simply use our free iframe generator: https://mazing-ar.com/iframe-generator/
We recommend to place the iframe on the main pages and / or on the product pages.
Advantage home page: Customer is immediately impressed even before there is a purchase intention.
Advantage product page: Customer is more effectively convinced to buy.
2. AR Advertisement
Customers should be made aware of this new technology.
Augmented reality still requires explanation:
- Sending out a newsletter with a GIF to regular customers.
- Writing a press release
- Integration of the QR code on print media.
3. AR Sales Consultancy
Personal but innovative!
During the online purchase and direct customer contact, AR should be pointed out again. When clients call asking about details of a product, simply tell them they can try different versions with AR. This way, you help customers to make the right decision with minimum effort from your side.
Flyers with QR codes can be distributed in the showroom. This way, the customer can test the product again in his own home after the consultation in the showroom.
4. Sales boost with social media
AR can be integrated on Instagram and other social media channels. With this function, your social media profile stands out from the competition and goes viral.
Influencer: AR instead of free products
Instead of sending expensive products and paying influencers for advertising, send your augmented reality hot tub to influencers and bloggers. We are happy to support you in finding and implementing an AR Influencer campaign.