Augmented Reality for Hollywood Glam

Software integration with our plug-in

Service:

  • Individual advice
  • Plug-in Integration
  • Implementation of augmented reality
Melanie Jeitschko

Melanie Jeitschko

Hollywood Glam Accountmanager

Us at Mazing pride ourselves on developing innovative digital solutions that help companies realize their visions. Our collaboration with Hollywood Glam shows how our augmented reality furniture viewer can revolutionize the customer experience. Hollywood Glam makes it possible to visualize exclusive pieces of furniture directly in your own home with the help of AR. The basis of this function is our software solution, which is easy to use thanks to a simple Shopify Plugins seamlessly into the Hollywood Glam online store.

Challenges at Hollywood Glam

Hollywood Glam was looking for a way to offer its customers a shopping experience that reflected the brand’s premium standards. The focus was on:

  • Detailed visualization: Furniture items should be realistically represented in terms of proportion, material and color.
  • User-friendliness: Even less tech-savvy customers should be able to use the function easily.
  • Improved decision-making: Customers should be given the opportunity to test furniture virtually in their own room before buying.

Our software solution

The basis for our success was our collaboration with Modus, a furniture manufacturer that commissions our 3D models. These models were not only used by Modus itself, but were also made available to retailers such as Hollywood Glam. Hollywood Glam benefited from our software solution, which was quickly and easily integrated into their online store thanks to the Shopify plugin.

Our augmented reality solution included:

  1. Easy integration: Our software was integrated into Hollywood Glam’s Shopify platform in just a few steps.
  2. AR compatibility: Modus’ existing 3D models have been seamlessly integrated into AR technology.
  3. Customer-friendly use: The technology is directly accessible via smartphones or tablets and requires no additional hardware.

One of the highlights is the Cannon Stone Top Double Pedestal Extension Dining Table, which customers can place virtually in their dining room with the AR furniture viewer. This allows them to realistically assess proportions, style and size. View here.

 



Results and outlook

Our collaboration with Hollywood Glam led to impressive results:

  • Increased customer satisfaction: Customers were able to visualize furniture in their own environment in advance, which minimized uncertainty.
  • Increase in sales figures: The ability to experience products virtually has made purchasing decisions much easier.
  • Easy entry for retailers: Thanks to our Shopify plug-in, integration was quick and efficient, with no additional development effort required.

Voice of our customer from Hollywood Glam

In an interview, a representative of Hollywood Glam emphasized:
“Integrating AR technology into our online store was incredibly easy thanks to the Shopify plug-in. Our customers are thrilled with the ability to visualize pieces of furniture directly in their home. “It made the decision to buy much easier!”
Watch the full interview here.

Our work with Hollywood Glam shows how our software solutions and high-quality 3D models can transform online retail. With our Shopify plug-in and augmented reality furniture viewer, we were able to create a seamless shopping experience that delights customers and opens up new opportunities for retailers like Hollywood Glam .
Would you like to take your online store to the next level with innovative solutions such as an augmented reality furniture viewer? Contact us and let’s realize your vision together!