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AUTOMATED CONTENT PRODUCTION

Product data in. Images and videos out. Automatically.

Once connected to your systems and your brand world, Mazing automatically creates the right images and videos for every new product.

1INPUT

Import product data

Item data, variants and product photos come straight from your systems.

Input: cutout of an upholstered armchair with a walnut frame
ItemARMCHAIR_002CoverTextured fabric, beigeFrameSolid walnutVariants4
PIMERPWebshop
2CREATION

Create automatically

Lifestyle images, cutouts, close-ups and videos in your brand style.

AI lifestyle image: armchair with a throw in front of a panelled wall on a jute rug
AI lifestyle image: armchair at a marble dining table in a bright dining roomAI cover variants: the same armchair in a green pattern, leather and a black and white printAI close-up: frame and seat cushion of the armchair on herringbone parquet
BRAND WORLD: NORDIC LIVING
3OUTPUT

Publish everywhere

Approved assets go to your webshop, to retailers and back into your PIM.

WebshopLive
Retailers via Mazing DAMDistributed
Back into PIMSynced

Every image your product needs.

From cutouts to product videos: discover how versatile your product visuals can be with Mazing.

Input
Lifestyle
Mood image
Close-up
Mood image
Video

CUSTOM AI TRAINING

Anyone can create one beautiful image. A whole brand needs consistency.

With Custom AI Training based on your brand guide and reference images, we align image production with your brand: from lighting and color palette to interior style and composition.

1

Brand guide and reference images form the foundation.
2

Defined together: lighting mood, colors, interior worlds, styling and perspectives.
3

Reusable for further products, series and campaigns.
Brand guide in Viennese style with colours, lighting and a coordinated product series of sofa, armchair, dining table and bed

ENTERPRISE PRODUCTION & BATCH WORKFLOWS

Batch processing for entire product ranges. With agentic workflows.

Agentic workflows process entire collections in one go: they import product data, create images and videos in your brand style and submit them for approval. You stay in control and decide what goes live.

Bulk and series production with reusable settings
Review and approval in your team, with roles and comments

Self-service or supported by our production team

Batch · Autumn collection · 248 products

Brand world: Nordic Living Lifestyle, mood image, cutout, video
172 approved 41 in review 35 generating
Product Variants Assets Status Owner
ARMCHAIR_002
22 images · 2 videos Approved Marketing
SOFA_3S_114
5 28 images · 2 videos In review Product management
TABLE_OAK_220
3 18 images · 1 video Generating Marketing
BED_160_LINEN
4 Planned Queued E-Commerce

INTEGRATIONS

Connects to your existing systems.

Mazing complements your PIM, DAM and webshop as a specialized layer for product images and videos. Your existing system landscape stays exactly as it is.

STEP 1

Import

Import product data, variants and existing images directly from your PIM, DAM or shop. Alternatively via CSV or API.

STEP 2

Enhance with Mazing

Create cutouts, lifestyle scenes, mood images, close-ups, variants and videos in your brand style, review them and approve them as a team.

STEP 3

Sync back

Hand approved assets back to your PIM or DAM, to your webshop or to retailer feeds.

Akeneo Logo
Akeneo
Bynder Logo
Bynder
Shopware Logo
Shopware
API Icon
API
Crossbase Logo
Crossbase
Censhare Logo
Censhare
WooCommerce
Import
CSV Feeds
pixx.io Logo
Pixx.io
Adobe logo on red background
Adobe Commerce
Export
Custom systems
Custom DAMs
Custom Shops
Retailer feeds
Canto Logo
Canto
Shopify Logo
Shopify
Custom Shops
Akeneo Logo
Akeneo
Crossbase Logo
Crossbase
CSV Feeds
Custom systems
Canto Logo
Canto
Bynder Logo
Bynder
Censhare Logo
Censhare
pixx.io Logo
Pixx.io
Custom DAMs
Shopify Logo
Shopify
Shopware Logo
Shopware
WooCommerce
Adobe logo on red background
Adobe Commerce
Custom Shops
API Icon
API
Import
Export
Retailer feeds

ENTERPRISE

Secure. Confidential. Personally supported.

Unreleased collections, brand guides and product data are trade secrets. Mazing treats them that way.

No training on your data

Your uploads, reference images and results are never used to train general AI models. Custom AI Training uses your material exclusively for your own brand style. No other customer benefits from it.

  • Contractually guaranteed
  • Protected for unreleased collections
  • Full usage rights to your images

Data & Compliance

Developed in Austria, operated to European data protection standards. We support your IT and procurement teams with all documents for supplier assessment.

  • GDPR compliant incl. data processing agreement
  • Hosting in the EU
  • Role and permission management for teams

Personal account management

A dedicated contact person supports you from the first workshop through onboarding to ongoing production. They know your brand, your product ranges and your processes.

  • Dedicated account manager
  • Onboarding with your first real products
  • Local support in German, English, French, Spanish or Polish

Used by furniture brands and retailers.

Puris bathroom furniture lifestyle image: vanity unit in a modern bathroom

AI image created by Puris

PURIS BATHROOM FURNITURE · MANUFACTURER

Every variant visualized, for every retailer

Starting point CGI renderings and photo shoots for every front, color and size. Many variants were left without a suitable image.

Workflow AI lifestyle scenes and image series instead of CGI renderings.

Result All variants are available to retailers. This increases retailer satisfaction and boosts e-commerce sales.

AI image created by Ehrmann: garden table with chairs on a terrace

AI image created by Ehrmann

EHRMANN · RETAILER

One visual world from hundreds of supplier images

Starting point Supplier images in inconsistent style and quality. Many products were only shown as cutouts in the online shop.

Workflow Supplier images are automatically turned into lifestyle and mood images in a consistent Ehrmann style and published directly in the webshop.

Result A consistent brand presence across all suppliers and more than 20% higher conversion on product pages.

Frequently asked questions about AI product visualization

What is AI product visualization?

AI product visualization creates new product images from existing product photos and product data: lifestyle images, mood images, cutouts, close-ups, material variants and product videos. Without photo shoots, without CGI and in your brand style. How to create individual AI product images is shown on a separate page.

What product data and images do we need?

One or two good product photos per item are enough, ideally cutouts or studio shots with visible details and materials. Plus the item data from your PIM or shop. From this, lifestyle scenes, mood images, close-ups, variants and videos are created.

Can existing supplier images be used?

Yes. Many retailers start with their suppliers’ images and turn them into a consistent visual world for their online shop.

Do AI product images replace photo shoots and CGI?

For many product and lifestyle images, yes. New variants, seasonal visuals and entire collections are created in a fraction of the time and cost. No 3D data is required.

Do we have to write prompts ourselves?

No. Your brand world is set up once, either by you in the platform or together with our team. After that, images and videos are created automatically on that basis.

How does our visual language stay consistent?

With Custom AI Training based on your brand guide and reference images. Lighting, color palette, interior style and perspectives are defined and reused for all further products.

How do results get into our shop, PIM or to our retailers?

Depending on your setup, approved images and videos are passed directly to your webshop and PIM or distributed to your retailers via the integrated Mazing DAM.

Is our data used to train AI models?

No. Your uploads, reference images and results are never used to train general models. Custom AI Training uses your material exclusively for your own brand style.

Is Mazing GDPR compliant and suitable for enterprises?

Yes. Mazing processes data in compliance with GDPR with hosting in the EU, provides a data processing agreement and supports your IT with supplier assessment. A personal account manager supports you from the first meeting.

How do I create product images with AI?

You upload one or two product photos per item or import product data and images directly from your PIM, DAM or shop. Mazing turns them into lifestyle images, close-ups, variants and videos in your brand style, without you having to write prompts. Learn more on our AI product images page. Comparing providers? Read how to choose an AI product image tool for furniture.

Can AI create product visualizations from photos or 3D models?

Yes. Mazing creates product visuals from existing product photos, so no 3D data is required. Where you need 3D view and AR, Mazing creates 3D models from 2–4 product photos.

Does AI product visualization work for fabrics and material variants?

Yes. Product photos with visible details and materials are turned into close-ups and material variants, for example for different upholstery fabrics.

Can I show furniture in my customers' rooms?

Yes. The AI Room Designer shows recommended furniture from your range in a photo of the customer’s room.

Does Mazing work with Shopify, Shopware, WooCommerce and Magento?

Yes. There are ready-made integrations for Shopify, Shopware, WooCommerce and Adobe Commerce (Magento): SKUs and product images are imported to the Mazing platform, and the finished image series, including 3D and AR, are re-imported to your product detail pages.

How is Mazing different from other AI image tools?

General AI image generators often change furniture in fabric, proportions or details. Mazing is trained for furniture and keeps the product unchanged. For an overview, see our comparison of the best AI image tools for furniture retailers.

What is AI catalog imaging for B2B furniture e-commerce?

AI catalog imaging means creating consistent product images for an entire B2B catalog with AI: lifestyle scenes, cutouts and fabric or colour variants generated from existing product photos. With Mazing, products are imported from your PIM, shop or a CSV file, AI agents process whole collections and submit the results for approval, and approved images go back to your systems.

Get more out of your product images. With AI product visualization by Mazing.

See how Mazing simplifies your image production: from the first product to your entire range.

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