eCommerce is growing by around 20% every year and has received a further boost from Covid-19. However, the market seems to have been taken over and it is becoming increasingly difficult to stand out from the competition, so new technologies need to be utilised. The future of eCommerce is web augmented reality. (AR)
The challenge of today’s e-shops
We all know how important the first impression is when a customer visits our e-commerce shop. But it’s difficult to get noticed in a world that is saturated with social media. We invest a lot of time, energy and money in the design of our website in order to set ourselves apart from the competition. But that is often no longer enough these days. You also have to keep an eye out for new trends and technologies such as augmented reality in order not to miss out on the future of eCommerce.
Moreover it is beneficial for companies to inform themselves about the importance of Product Customization in E-Commerce and what role AR has in this context.
In this article, we explain everything you need to know about augmented reality and how it can save you money in the long term.
Selling bulky products online is difficult
The threshold for buying bulky products online is still high. Many customers find it difficult to imagine how furniture could look in their own home, for example, in terms of design and size. People want to have an experience when they buy products such as whirlpools. Web Augmented Reality can solve all these problems.
Augmented reality without an app is the future of eCommerce
What is WebAR?
Unlike virtual and augmented reality experiences that require you to download apps or own complex hardware, this technology is built right into your mobile browser. This means that all experiences can be easily viewed and experienced on a mobile phone, tablet or PC. You can easily share your 3D/AR product on channels such as social media or embed it on your own website with an iframe.
Wie profitiert eCommerce von webAR?
The purchase of expensive products usually involves a long decision-making process. With WebAR, customers can test different products within minutes and take photos of the placed furniture to share with friends and family.
Augmented reality for online shops offers companies new opportunities to stand out from the competition, win new customers and increase their sales. Any furniture company that wants to make a name for itself and increase its fan base now and in the future should take advantage of this new technology.
Test now
(click on “VIEW IN SPACE” and place):
Product presentation from Yaasa (https://shop.yaasa.at/)
4 AR marketing hacks for an immediate increase in sales
1. AR-Integration
The Mazing 3D / AR Viewer can be integrated into the website with a direct link (on a button, an image, a text, etc.) or embedded with an HTML-iframe.
Simply use our free iframe generator: https://mazing-ar.com/iframe-generator/
We recommend placing the iframe on the main pages and / or on the product pages.
Home page advantage: The customer is immediately impressed, even before a purchase is made.
Advantage product side: The customer is more effectively convinced to buy.
2. AR advertising
Customers should be made aware of this new technology.
Augmented reality still needs to be explained:
Sending a newsletter with a GIF to regular customers.
Writing a press release
Integration of the QR code in print media.
3. AR sales consulting
Personal but innovative!
Online:
AR should be emphasised again during the online purchase and direct customer contact. When customers call and ask for details about a product, simply tell them that they can try out different versions with AR. In this way, you help the customer to make the right decision with minimum effort.
Offline:
Flyers with QR codes can be distributed in the exhibition space. This allows the customer to test the product at home after the consultation in the showroom.
4. increasing sales with social media
AR can be integrated on Instagram and other social media channels. This feature will make your social media profile stand out from the competition and go viral.
Influencers: AR instead of free products
Instead of sending expensive products and paying influencers for advertising, send your augmented reality whirlpool to influencers and bloggers. We are happy to support you in the search for and implementation of an AR influencer campaign.
