eCommerce grows every year by around 20% and has received a further boost with Covid-19. But the market seems to be done and it is becoming more and more difficult to stand out from the competition, new technologies have to be used for this. The future of eCommerce is Web Augmented Reality. (AR)
The challenge of today's e-shops
We all know how important the first impression is when a customer visits our ecommerce store. But it's difficult to get noticed in a world permeated by social media. We invest a lot of time, energy and money into designing our website to differentiate ourselves from the competition. But nowadays that is often not enough. One also has to keep an eye out for new trends and technologies like augmented reality in order not to miss the future in eCommerce.
In this article, we explain everything you need to know about augmented reality and how it can save you money in the long run.
Selling bulky products online is difficult
The threshold of buying bulky products online is still high. Many customers find it difficult to imagine what, for example, furniture could look like in their own home in terms of design and size. People want an experience when they buy products like hot tubs. Web Augmented Reality can solve all these problems.
Augmented Reality without an app is the future of eCommerce
What is WebAR?
Unlike virtual and augmented reality experiences that require you to download apps or own complex hardware, this technology is built right into your mobile browser. This means that all experiences can easily be viewed and experienced on a mobile phone, tablet or PC. You can easily share your 3D/AR product on channels like social media or embed it on your own website with an iframe.
How does eCommerce benefit from webAR?
Buying expensive products usually involves a long decision-making process. With WebAR, customers can test different products in minutes and take photos of the placed furniture to share with friends and family.
Augmented reality for online shops offers companies new opportunities to differentiate themselves from the competition, attract new customers and increase their sales. Any furniture company that wants to make a name for itself and grow its fan base now and in the future should take advantage of this new technology.
(click on “VIEW IN ROOM” and place):
Product Presentation by Yaasa (https://shop.yaasa.at/)
4 AR Marketing Hacks to increase sales instantly
1. AR integration
The Mazing 3D / AR Viewer can be integrated into the website with a direct link (on a button, an image, a text, etc.) or embedded with an HTML iframe.
Just use our free iframe generator: https://mazing-ar.com/iframe-generator/
We recommend placing the iframe on the main pages and/or on the product pages.
Advantage home page: The customer is immediately impressed, even before the intention to buy is reached.
Advantage product page: The customer is more effectively persuaded to buy.
2. AR Advertising
Customers should be made aware of this new technology.
Augmented Reality still needs some explanation:
Sending a newsletter with a GIF to regular customers.
Writing a press release
Integration of the QR code in print media.
3. AR sales advice
Personal but innovative!
AR should be pointed out again during online purchase and direct customer contact. When customers call and ask for details about a product, just tell them AR lets them try different versions. In this way, you help the customer to make the right decision with minimal effort.
Flyers with QR codes can be distributed in the exhibition space. In this way, the customer can test the product again at home after the consultation in the showroom.
4. Increase sales with social media
AR can be integrated on Instagram and other social media channels. With this feature, your social media profile will stand out from the competition and go viral.
Influencer: AR instead of free products
Instead of sending out expensive products and paying influencers to advertise, send your augmented reality whirlpool to influencers and bloggers. We would be happy to support you in finding and implementing an AR influencer campaign.