{"id":213275,"date":"2024-05-22T08:40:11","date_gmt":"2024-05-22T08:40:11","guid":{"rendered":"https:\/\/mazingxr.com\/der-standard-austrian-ar-start-up-attracts-customers-as-investors\/"},"modified":"2026-01-29T15:14:59","modified_gmt":"2026-01-29T15:14:59","slug":"der-standard-austrian-ar-start-up-attracts-customers-as-investors","status":"publish","type":"post","link":"https:\/\/mazingxr.com\/en\/der-standard-austrian-ar-start-up-attracts-customers-as-investors\/","title":{"rendered":"Der Standard: Austrian AR start-up attracts customers as investors"},"content":{"rendered":"<h2>Augmented Reality: Virtual Objects in the Real World<\/h2>\r\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Augmented reality (AR) is the enhancement of reality with virtual objects. Manufacturers of VR glasses &#8211; such as Meta with the Quest series of glasses and Apple with the Vision Pro &#8211; rely on this concept, while the mobile game \u201cPok\u00e9mon Go\u201d has been the undisputed leader of this technology on smartphones since 2016: if desired, the pocket monsters can also be seen as animations against a real background.<\/p>\r\n<p><strong>Link: <a href=\"https:\/\/www.derstandard.at\/story\/3000000216376\/oesterreichisches-ar-start-up-angelt-sich-kunden-als-investor\">https:\/\/www.derstandard.at\/story\/3000000216376\/oesterreichisches-ar-start-up-angelt-sich-kunden-als-investor<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link\"><a href=\"https:\/\/www.derstandard.at\/story\/3000000216376\/oesterreichisches-ar-start-up-angelt-sich-kunden-als-investor\" class=\"vlp-link\" title=\"\u00d6sterreichisches AR-Start-up angelt sich Kunden als Investor\" rel=\"nofollow\" target=\"_blank\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><img decoding=\"async\" src=\"https:\/\/i.ds.at\/ZgT49Q\/rs:fill:1200:600\/plain\/lido-images\/2024\/04\/17\/e82df09c-fb8b-4684-88f2-6dcdf6b2c6c7.jpeg\" style=\"max-width: 150px; max-height: 150px\" \/><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">\u00d6sterreichisches AR-Start-up angelt sich Kunden als Investor<\/div><div class=\"vlp-block-1 vlp-link-summary\">Das Start-up Mazing projiziert virtuelle Objekte via Smartphone in die reale Umgebung, eine App muss daf\u00fcr nicht installiert werden<\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_margin=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;213206&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.kleinezeitung.at\/steiermark\/murtal\/18461349\/wie-zwei-fohnsdorfer-das-internetshopping-zum-3d-erlebnis-machen&#8221;][\/vc_column][\/vc_row]\r\n","protected":false},"excerpt":{"rendered":"<p>Augmented Reality: Virtual Objects in the Real World [vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column&#8230;<\/p>\n","protected":false},"author":40,"featured_media":213210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1753],"tags":[],"yst_prominent_words":[1314,1295,1349,1348,331,1294,1292,337,603],"class_list":{"0":"post-213275","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press-en"},"_links":{"self":[{"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/posts\/213275"}],"collection":[{"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/comments?post=213275"}],"version-history":[{"count":2,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/posts\/213275\/revisions"}],"predecessor-version":[{"id":215668,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/posts\/213275\/revisions\/215668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/media\/213210"}],"wp:attachment":[{"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/media?parent=213275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/categories?post=213275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/tags?post=213275"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mazingxr.com\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=213275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}