{"id":213272,"date":"2024-05-22T08:39:34","date_gmt":"2024-05-22T08:39:34","guid":{"rendered":"https:\/\/mazingxr.com\/brutkasten-mazing-viennese-ar-startup-raises-six-figure-investment-from-california\/"},"modified":"2026-02-23T08:11:46","modified_gmt":"2026-02-23T08:11:46","slug":"brutkasten-mazing-viennese-ar-startup-raises-six-figure-investment-from-california","status":"publish","type":"post","link":"https:\/\/mazingxr.com\/en\/brutkasten-mazing-viennese-ar-startup-raises-six-figure-investment-from-california\/","title":{"rendered":"Brutkasten: Mazing &#8211; Viennese AR startup raises six-figure investment from California"},"content":{"rendered":"<h2>From no to yes: Californian investor for AR start-up<\/h2>\r\n[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\u201cInitially, we didn&#8217;t even have the money for our own trade fair stand. So we went there and visited the stands ourselves. In addition to countless &#8216;no&#8217;s&#8217;, there was also the occasional &#8216;yes&#8217;,\u201d says Messner: \u2018But it was very hard, especially when you have to let employees go.\u2019<\/p>\r\n<p>In the end, one of the &#8216;yes&#8217; came from a customer. <a href=\"https:\/\/www.modusfurniture.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modus Furniture<\/a> is a global furniture manufacturer based in Los Angeles. He has now joined as an investor with a six-figure sum.<\/p>\r\n<p><strong>Link: <a href=\"https:\/\/brutkasten.com\/artikel\/mazing-wiener-ar-startup-holt-sechsstelliges-investment-aus-kalifornien\">https:\/\/brutkasten.com\/artikel\/mazing-wiener-ar-startup-holt-sechsstelliges-investment-aus-kalifornien<\/a><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<div class=\"vlp-link-container vlp-layout-basic wp-block-visual-link-preview-link\"><a href=\"https:\/\/brutkasten.com\/artikel\/mazing-wiener-ar-startup-holt-sechsstelliges-investment-aus-kalifornien\" class=\"vlp-link\" title=\"Mazing: Wiener AR-Startup holt sechsstelliges Investment aus Kalifornien | brutkasten\" rel=\"nofollow\" target=\"_blank\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><img decoding=\"async\" src=\"https:\/\/brutkasten.com\/wp-content\/plugins\/brutkasten-yoast-image\/image.php?img=https%3A%2F%2Fbrutkasten.com%2Fwp-content%2Fuploads%2F2024%2F04%2FBeitragsbild-brutkasten.com-46.jpg\" style=\"max-width: 150px; max-height: 150px\" \/><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">Mazing: Wiener AR-Startup holt sechsstelliges Investment aus Kalifornien | brutkasten<\/div><div class=\"vlp-block-1 vlp-link-summary\">Nach \u00fcber drei Jahren Wachstum aus eigenen Mitteln vermeldet die Mazing GmbH nun ein sechsstelliges Investment. Das \u00f6sterreichische Startup gilt als Hidden Champion im Bereich Augmented Reality (AR) in Europa und flog lange Zeit unter dem Radar. Mit Kunden wie OTTO, Toshiba, Spar und der Telekom sowie frischem Geld aus Kalifornien m\u00f6chte man weiter wachsen.<\/div><\/div><\/div>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_margin=&#8221;0&#8243; bottom_margin=&#8221;0&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; 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image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/www.kleinezeitung.at\/steiermark\/murtal\/18461349\/wie-zwei-fohnsdorfer-das-internetshopping-zum-3d-erlebnis-machen&#8221;][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>From no to yes: Californian investor for AR start-up [vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; 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