{"id":212078,"date":"2024-03-04T12:54:52","date_gmt":"2024-03-04T12:54:52","guid":{"rendered":"https:\/\/mazingxr.com\/?p=212078"},"modified":"2024-04-02T14:04:19","modified_gmt":"2024-04-02T14:04:19","slug":"using-spatial-commerce-as-a-company","status":"publish","type":"post","link":"https:\/\/mazingxr.com\/en\/using-spatial-commerce-as-a-company\/","title":{"rendered":"Using spatial commerce as a company"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]In der Welt des Online-Handels ist Spatial Computing f\u00fcr eCommerce eine bahnbrechende Entwicklung.
\nUnternehmen k\u00f6nnen mit dieser Innovation die Customer Journey auf das n\u00e4chste Level bringen, indem sie die Grenzen zwischen der digitalen und physischen Realit\u00e4t ineinander verschwimmen lassen. Ihre Kunden bekommen die M\u00f6glichkeit mittels Augmented Reality (AR) Produkte im eigenen Zuhause zu platzieren bevor sie den Kauf \u00fcberhaupt t\u00e4tigen. Eine der aktuellsten Innovationen im Spatial Computing f\u00fcr eCommerce ist die Apple Vision Pro<\/a>, welche das Erlebnis auf ein n\u00e4chstes Level hebt. Mit dieser ist es den Nutzern m\u00f6glich Produkte nicht nur durch das Smartphone im Raum zu betrachten, sondern wortw\u00f6rtlich durch ihre eigenen Augen.
\nDoch wie kann man Spatial Commerce<\/a> zu seinem eigenen Vorteil nutzen? Dies gehen wir nun Schritt f\u00fcr Schritt gemeinsam durch.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”210619″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1708957432344{padding-top: 4% !important;}”]\n

KOSTENLOSE SPATIAL COMPUTING BERATUNG MIT DEM CEO<\/strong><\/h3>\n[\/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”JETZT BUCHEN” url=”https:\/\/meetings.hubspot.com\/manuel159″ margin_bottom=”40%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Spatial Computing f\u00fcr eCommerce als Unternehmen nutzen<\/strong><\/h2>\n

Unterschiedliche AR Projekte<\/a> mit verschiedenen Unternehmen gehen als Vorzeigebeispiele im Spatial Computing hervor. Sie z\u00e4hlen zu den early Adoptern und Innovatoren ihrer Branche. Ihre Vorher \u2013 Nachher Zahlenvergleiche sprechen f\u00fcr sich und zeigen, dass Spatial Commerce sich in vielerlei Hinsichten positiv auf ein Unternehmen auswirken kann.<\/p>\n

R\u00fccksendequoten mit Spatial Computing minimieren<\/h3>\n

Ein gro\u00dfer Vorteil bei der Nutzung von Spatial Computing im eCommerce ist die Minimierung der R\u00fccksendequoten f\u00fcr den eigenen Online Shop. Dadurch, dass die Kunden die Produkte vor dem Kauf direkt im Raum platzieren k\u00f6nnen vergewissern sie sich, dass es dort perfekt hinpasst. Es besteht keine Gefahr mehr den Raum oder die Wand mit dem Ma\u00dfband falsch abgemessen zu haben.
\nDies bewirkt eine Minimierung der Transportkosten f\u00fcr das Unternehmen und der Arbeitszeit, welche f\u00fcr die Bearbeitung von R\u00fccksendungen ben\u00f6tigt wird. Zugleich wird dank einer geringeren R\u00fccksendequote auch weniger CO2 ausgesto\u00dfen und somit die Umwelt gesch\u00fctzt.<\/p>\n

Umsatz steigern mit Apple Vision Pro<\/h3>\n

Weiters werden durch die Integration von Spatial Commerce die Konversionsrate und der Umsatz deutlich erh\u00f6ht. Dies best\u00e4tigen Zahlen unserer Case Studies und AR Projekte. Kunden werden eher zum Abschluss des Kaufs angeregt, weil die Platzierung im Raum einem das Gef\u00fchl von Sicherheit verleiht. Kunden sind sich sicher, dass das Produkt zu ihnen passt und es bestehen keinerlei Zweifel, dass es m\u00f6glicherweise zu gro\u00df, zu klein ist oder die falsche Farbe hat.<\/p>\n

Customer Journey verbessern<\/h3>\n

Spatial Commerce verleiht den Kunden ein exklusives Einkaufserlebnis. Es tr\u00e4gt ma\u00dfgeblich zur Optimierung und Erweiterung der Customer Journey bei. Dies ist relevant, weil das Erweitern der Anzahl an Ber\u00fchrungspunkten in der Customer Journey mit dem Wachstum des Kundenstamms Hand in Hand geht. Au\u00dferdem verleiht es dem Unternehmen einen Unique Selling Point, weil sie somit zu den Innovatoren in ihrer Branche z\u00e4hlen und Teil der Digitalisierung sind.<\/p>\n

Kundenbindung und Kundenzufriedenheit optimieren<\/h3>\n

Der mit Spatial Commerce verbundene, zus\u00e4tzliche Kundennutzen ist ein wichtiger Faktor f\u00fcr die Optimierung der Kundenzufriedenheit und St\u00e4rkung der Kundenbindung. Man erzeugt beim Kunden positive Emotionen, gewinnt dadurch Vertrauen und gibt ihnen einen weiteren Grund im eigenen Online Shop einzukaufen.<\/p>\n

Kosten f\u00fcr Ausstellungsr\u00e4ume senken<\/h3>\n

Spatial Computing im Commerce kann beispielsweise auch bei Messen oder Ausstellungen verwendet werden. Man hat hierdurch die M\u00f6glichkeit unz\u00e4hlige Produkte an einem Ort zu platzieren und auszuprobieren. 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Wie man Spatial Computing im eCommerce integrieren kann<\/strong><\/h2>\n

Schritt 1: Die Erstellung von 3D Modellen<\/strong>
\nEs gibt viele verschiedene Methoden zur 3D Modell Erstellung<\/a>, welche in einem weiteren Blogartikel ausf\u00fchrlich beschrieben und erkl\u00e4rt wurden. Die richtige Wahl ist hierbei essenziell f\u00fcr die erfolgreiche Nutzung von AR. Mazing fungiert in diesem Aspekt nat\u00fcrlich auch in der Beraterfunktion und hilft seinen Kunden dabei die richtigen Modelle auszuw\u00e4hlen.<\/p>\n

Schritt 2:\u00a0 Software f\u00fcr Apple Vision Pro
\n<\/strong>Die Mazing Web AR Software eignet sich gut f\u00fcr beides und kann vielseitig genutzt werden. Das Team ist auch in diesem Fall da, um alle offenen Fragen zu beantworten und zu pr\u00fcfen, ob und welche Software die richtige Wahl f\u00fcr das Unternehmen ist.<\/p>\n

Schritt 3: AR in eCommerce zu integrieren<\/a>
\n<\/strong>Mazing \u00fcbernimmt hierbei die gesamte Integration der Web AR Funktion und installiert diese in wenigen Sekunden m\u00fchelos im Online Shop oder der Apple Vision Pro. Dies funktioniert deshalb so gut, weil Mazing Partner von Shopify<\/a>, Shopware und Co. ist.<\/p>\n

Wenn diese Punkte erledigt sind steht einem nichts mehr im Weg, um die positiven Auswirkungen von Spatial Commerce in seinem Unternehmen zu erleben. 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Spatial Computing Anwendungsf\u00e4lle<\/strong><\/h2>\n

Spatial Commerce eignet sich f\u00fcr alle Branchen und Unternehmen, welche ihren Kunden ein besonderes Einkaufserlebnis bieten m\u00f6chten.<\/p>\n

Hierbei kann es sich um Schmuck, Schuhe, Kleidung oder Sonnenbrillen handeln. Im Spatial Commerce spricht man f\u00fcr diese Produktgruppen meist von der Virtual Try On<\/a> Funktion. Es gibt einem die M\u00f6glichkeit die Dinge in Form einer erweiterten Realit\u00e4t anzuprobieren und zu sehen wie es einem gef\u00e4llt und ob beispielsweise die Sonnenbrille zur Gesichtsform passt.
\nWeiters ist Spatial Commerce ein essenzielles Tool f\u00fcr M\u00f6belshops, Haushaltsger\u00e4te und K\u00fcnstler. Hier wird dem Nutzer eine virtuelle Platzierung der Produkte geboten.<\/p>\n

Mit Hilfe des Multiplacements hat man die M\u00f6glichkeit sogar mehrere Produkte an einem Ort zu platzieren und das ganze Wohnzimmer einzurichten bevor man es bestellt. K\u00fcnstler haben die M\u00f6glichkeit ihre Gem\u00e4lde zum Leben zu erwecken, indem sie beispielsweise zum Kunstst\u00fcck QR-Codes mitschicken. Diese k\u00f6nnen die Kunden nach Erhalt der Ware dann scannen und die Figuren oder Objekte treten \u00fcber die Kamera pl\u00f6tzlich in den eigenen Raum.<\/p>\n

Auch hierf\u00fcr bietet Mazing Softwarel\u00f6sungen, welche die Funktion innerhalb weniger Sekunden zu einer erweiterten Realit\u00e4t und einem besonderen Erlebnis werden l\u00e4sst.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Zusammenfassung von Spatial Computing f\u00fcr eCommerce<\/strong><\/h2>\n

Spatial Computing im eCommerce revolutioniert den Online-Handel und die damit verbundene User Experience. Durch die Implementierung dieser technologischen Innovation k\u00f6nnen Unternehmen in eine vielversprechende Zukunft mit vielf\u00e4ltigen Chancen blicken und als Innovatoren hervorgehen. Die Mazing GmbH ist hierbei das Expertenteam, welches Ihnen f\u00fcr alle Fragestellungen zur Seite steht.
\nLassen Sie sich jetzt beraten und erfahren Sie wie Spatial Commerce Ihr Unternehmen positiv beeinflussen kann. Entdecken Sie neue Chancen und beobachten Sie wie Ihr Online Shop sich von der Konkurrenz hervorhebt.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”210619″ background_image_position=”center center” background_image_stacking=”default” background_image_loading=”default” column_backdrop_filter=”none” font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_column_text css=”.vc_custom_1708957437384{padding-top: 4% !important;}”]\n

KOSTENLOSE SPATIAL COMPUTING BERATUNG MIT DEM CEO<\/strong><\/h3>\n[\/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”JETZT BUCHEN” url=”https:\/\/meetings.hubspot.com\/manuel159″ margin_bottom=”40%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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