Augmented Reality Telekom - "T-Challenge"

The digital shopping assistant for smartphones

Compare smartphone at home with virtual advice

T-Mobile US and T-Labs, the research and development department of Deutsche Telekom, together have the T challenge brought to life. It is a global competition for startups, developers, researchers and designers presenting innovative research and solutions on how 5G networks and Extended Reality (XR) technology can transform retail. T-Challenge is designed to drive new innovations in the way consumers shop, with immersive XR experiences in stores, at home and on the go.

And Mazing was among the finalists.

We have considered what problems you have when buying a smartphone online. It is often the advice that is missing online, but also the difficulty of estimating sizes based on photos.

In our project with Telekom, we developed a virtual avatar that tells more about different smartphone models. The user can also select his old smartphone and then compare it with the new models at his own desk.

The result in this video:

AR can do more than just place products in space

An important component of AR are interactive elements that allow users to interact with the virtual world and thus create an immersive experience.

There are different types of interactive elements in AR, which can vary depending on the area of ​​application. An example of interactive elements in AR are virtual buttons that users can click to trigger certain functions. For example, these can be used in an AR app for the interior of a building to retrieve information about specific rooms or objects.

Another way of interacting in AR is gesture controls, where users can perform specific movements with their hands or head to control or manipulate virtual elements. This type of interaction is used in AR games, for example, where users can pick up or push virtual objects.

Another form of interaction in AR is voice commands, where users can use their voice to execute specific commands to control virtual elements. This type of interaction is particularly useful when users need their hands for other tasks and still want to control the virtual world.

Overall, interactive elements in AR offer users a variety of ways to move and interact in the virtual world. They thus contribute to AR applications being immersive and realistic and thus offering a high user experience.