Augmented Reality for Canva Shops
Try Art Before Buying - Art Mind Shop
“Augmented Reality turned out to be a clear USP and booster of our conversion rate.“ – Tobias Duell, Managing Director Art Mind Shop
Virtually try pictures in the right size and material
Augmented Reality (AR) has the potential to revolutionize the way we experience art by offering a new level of interactivity and immersion. In this case study, we will examine how AR was used at Art-Mind Shop and look at the potential benefits and challenges of this technology.
Buying pictures online is associated with a long decision-making process for many shoppers. You look at hundreds of products and try to estimate the actual size from photos and guess how the colors of the artwork fit into the room.
Augmented reality for images can help here. Art and canva can be displayed on the website in 3° using a 360D viewer to facilitate the purchase decision. Clicking on the "View in room" button starts the augmented reality experience.
The big advantage of the Mazing platform is that you can create AR for images in a scalable and inexpensive way. Thousands of works of art were no problem for Art Mind Shop.
Right now, augmented reality is being used more and more in the art industry. Our project too Boris Diamond shows the effectiveness of this technology.
24
Longer dwell time when using AR
67
Higher conversion rate when using AR
100
Emotional shopping experience
AR for images is (still) a USP
Another example of AR in the art world is the Pocket Gallery app developed by the National Gallery in London was developed. This app allows users to view and interact with paintings from the National Gallery collection in a virtual gallery space. Using AR technology, users can see the paintings as if they were hanging in their home and they can even take a virtual tour of the National Gallery in London.
The use of AR in the art world has several potential benefits. One benefit is that more people can experience art in an accessible and interactive way. For example, the Van Gogh Museum VR Experience allows users to explore the museum from the comfort of their own homes, and the Pocket Gallery App allows users to view and share paintings from the National Gallery collection from anywhere in the world to interact.
Overall, it's clear that AR has the potential to revolutionize the way we experience art by creating a new level of interactivity and immersion. While there are some challenges to using this technology, the benefits of allowing more people to access and experience art in an accessible and interactive way are significant. As technology advances, it will be interesting to see how AR is used in the art world in the future.
