Augmented Reality for Jewelry
Try on jewelry virtually with Web AR
"The 3D/AR Viewer from Mazing puts our jewelry in the limelight again.– Yakup, General Manager Boris Diamond Jewelery Ltd
Jewelry in 3D and Augmented Reality
Buying jewelry and watches online involves a long decision-making process for many shoppers. You look at hundreds of products and try to estimate the actual size based on photos.
Most people cannot imagine what a product looks like in reality from photos. This problem is a challenge, especially for online retailers, because you simply cannot provide enough information with pictures and a product description.
Augmented reality for jewelry can help here. Jewelery can be displayed on the website in 3° using a 360D viewer in order to make the purchase decision easier. Clicking on the "View in room" button starts the augmented reality experience. The virtual fitting of jewelery is planned as the next development at Mazing.
Right now, augmented reality is being used more and more in the jewelry industry. Our project too glowbus shows the effectiveness of this technology.
Virtual Try On as a new trend in the jewelry industry
More and more customers are becoming familiar with AR and expect an immersive shopping experience. This trend is being pushed even further by the big players like Amazon and Ikea. With web augmented reality, a much more willing mass can be addressed because no app download is necessary. This is the only way Boris Diamond can use this feature. Also Louis Vuitton has now released Virtual Try On for jewelry on all products.
The popularity of augmented reality in various industries is witnessing incredible growth of almost 20% CAGR. Businesses can continue to expect greater growth from the use of AR for jewelry as the development intensifies, which is a big development not only for big industries but also for small and medium-sized businesses.
