What is virtual reality?
Virtual Reality (VR) is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR puts the user in a different reality. Instead of just seeing images in front of them, the user is immersed and can interact with 3D worlds. The computer becomes, so to speak, a gateway to this artificial world.
Virtual reality can be divided into three different forms - non-immersive, semi-immersive and full-immersive. In this blog we would like to go into more detail about non-immersive VR and how small and medium-sized companies can benefit from it.
Non-immersive VR for SMBs
These are experiences that typically use desktop/laptop or smartphone screens to present the virtual world to a user. The user is still aware that he is in front of the screen. The platform does not completely obscure the user's field of vision. A classic application of non-immersive VR are virtual tours, also called 360 degree tours or 3D tours, which Mazing offers.
Where virtual tours can be used
Considering that this technology has been around for several years, we don't need to make any predictions about the industries in which it can be used. Instead, we can rely on real-world data and examples that we have already implemented.
- Property: A VR tour enables developers, brokers or architects to present real estate in a contemporary way. Interested parties can view properties online without any time or deadline pressure and gain a real and convincing impression in the shortest possible time.
- Gastronomy: Guests are able to visit a location virtually in advance. Interactive elements such as menus in connection with photos of the dishes can be integrated. For special occasions, the guest can experience the premises and, for example, choose a suitable table.
- Hotel industry and tourism: An intensive search for information takes place in advance, especially in the hotel industry and at tourist locations. Customers have the opportunity to see offers at a glance and, for example, to examine a room category.
- Business premises: Users can visit the premises in advance and examine offers. This, coupled with various pop-ups, can be an effective way to attract new customers.
- Event locations: Organizers are given the opportunity to get an accurate picture of the event in advance
making event locations. Photos and plans are often not enough here - our service saves time and stress.
Offices: Improve your online presence with a VR tour. Above all, an innovative tour shows that companies are innovative and competent and use future technologies.
Industry: Virtual reality is being used more and more in the industrial sector. From virtual
Safety training to support with maintenance tasks.
And why Maze?
The customer not only wants to be informed, but also to be impressed. We combine marketing and technology to create value for companies. Our VR tours significantly increase traffic and visitor retention time on websites, giving a unique advantage over the competition. services and
Products must be staged in an emotional way in order to stand out in an increasingly virtual world in which a website visitor's attention span is becoming shorter and shorter. Our software makes it possible to design each tour in such a way that you end up with more customers. Industry-specific marketing strategies and interactive elements integrated into the VR Tour make this possible.