Why furniture shops depend on virtual experiences
We all know how important the first impression is when a customer visits our online shop. But it's difficult to get noticed in a world permeated by social media. We invest a lot of time, energy and money into designing our website to differentiate ourselves from the competition. Simple product photos and 3D views are often no longer sufficient these days. We have to be on the lookout for new trends and technologies - augmented reality furniture is the solution people are looking for in e-commerce. So what opportunities does the use of AR in online sales open up?
Here we explain everything you need to know about augmented reality, how you can save money in the long run and what you need to consider when integrating it into your own e-commerce platform.
Selling furniture online is often difficult
Buying larger products online still takes effort. Many customers find it difficult to imagine how e.g. B. Furniture could look like in your own home in terms of design and size. Customers are looking for an experience when purchasing products such as armchairs, entire sofas or tables. 3D views and web augmented reality can solve all these problems.
Augmented Reality without any app
What is WebAR?
Unlike AR or VR experiences that require downloading apps or complex hardware like special glasses, you have this technology right in your browser. This means that all these customer experiences can easily be viewed and used on one's own smartphone, tablet or PC. 3D and augmented reality furniture can be easily shared on a wide variety of channels such as social media or easily integrated into your own website using an iframe. The integration is very easy on all common e-commerce platforms such as Shopify or WooCommerce. In addition to the 3D view of products, augmented reality and especially WebAR offers a number of advantages in terms of product presentation.
How does the furniture industry benefit from WebAR?
Buying expensive products usually involves a long decision-making process. With WebAR, customers can test different augmented reality furniture within minutes and take photos of the placed furniture to share with friends and family.
Augmented reality in e-commerce offers companies new opportunities to stand out from the competition, win new customers and increase their sales. Any furniture company that wants to make a name for itself and expand its clientele now and in the future should take advantage of this new technology.
try now
(simply click on the "VIEW IN YOUR SPACE" button and position the product in your own home):
Product presentation by Yaasa (https://shop.yaasa.at/)
Four AR Hacks to Instantly Boost Sales
1. AR integration
The Mazing 3D / AR Viewer can be integrated into the website by a direct link (on a button, image, text, etc.) or embedded in an HTML iframe. This is also possible on almost all e-commerce platforms such as Shopify.
Simply use our iframe generator: https://mazing-ar.com/iframe-generator/
We recommend placing the iframe on the main pages and/or on the product pages.
Advantage on the home page: The customer is immediately impressed, even before he has the intention to buy.
Advantage on the product side: The customer is more effectively persuaded to buy.
2. AR Advertising
Customers should be made aware of the technology.
Augmented Reality is still in need of explanation, with the following examples this can be avoided:
- Send out a newsletter with a GIF to regular customers.
- Publish a press release
- Integration of QR codes in print media.
3. AR Sales Advice
Personal but innovative!
Online:
AR should be pointed out again during online purchases and also during direct customer contact. When customers call to inquire about couch details, just tell them they can try different versions with AR. This way, you help customers make the right decision with minimal effort on your part.
Offline:
Flyers with QR codes can be distributed in the company's own showroom. In this way, the customer can test the furniture again at home after the advice in the stationary trade.
4. Increase sales through social media
AR can be integrated on Instagram and other social media channels. With this feature, your profile will stand out from the competition and go viral.
Influencer: AR instead of free products
Instead of shipping expensive pieces of furniture and paying influencers to advertise, send your augmented reality Armchair to influencers and bloggers. We would be happy to support you in finding and implementing an AR influencer campaign.
